Customers can now order food on WeChat powered by foodpanda
Taiwan, December 4, 2014: Online food delivery marketplace foodpanda is launching a partnership with WeChat across Southeast Asia, the fastest growing social communications app in the world. WeChat users will now be able to browse restaurants nearby, receive exclusive promotional offers and order food without even having to leave the WeChat-app. Users in seven Southeast Asian countries will benefit from this partnership including: Taiwan, Hong Kong, Thailand, Singapore, Malaysia, Philippines, and India.
With a population of 600 million people, an expanding middle class and skyrocketing smartphone sales, Southeast Asia has become a prime market for the rise of social messaging apps such as WeChat, which have steadily grown into offering a wider range of offers than messaging. Companies like Easytaxi, to book taxis and Zalora, to shop clothes, also offer their services through the WeChat app.
Ron Chan, Co-founder and Managing Director of foodpanda Taiwan: “Our partnership with WeChat marks another milestone for foodpanda. WeChat has shown immense growth in the Taiwan market and our partnership with WeChat will foster continued growth and even more convenience to our customers”
Poshu Yeung, VP of International Business Group at Tencent, the mother company behind WeChat: “WeChat has taken a firm foothold in the social app world and currently boasts 468M monthly active users worldwide. Since our launch in 2012, we have rapidly overtaken stalwarts in the mobile messaging realm to become one of the most dominant messaging apps in the marketplace. We attribute our success to providing convenience and a fun and dynamic way to combine messaging, social communication and gaming in one seamless interactive experience; we see a partnership with foodpanda as an extension of giving our customers what they want.”
WeChat powered by foodpanda allows customers an order process similar to the foodpanda website or app. Users enter their location and can immediately access a variety of restaurants and cuisines delivering to their area. In addition to that, foodpanda offers exclusive weekly deals specifically for WeChat users. The app collaboration allows for paying cash on delivery or via various integrated online payment options.
WeChat powered by foodpanda is making food ordering consistent and convenient, all integrated into the social communications app.
The partnership is now live in: Taiwan, Hong Kong, Thailand, Singapore, Malaysia, Philippines, and India.
Customers that follow us on WeChat will receive a code with $200 off discount.
To find and order food through WeChat, users first need to search the local foodpanda ‘official account’:
Taiwan – WeChat ID: foodpanda_Taiwan
Thailand – WeChat ID: FoodpandaThailand
Singapore – WeChat ID: foodpanda_sg
Hong Kong – WeChat ID: foodpandahk
Malaysia – WeChat ID: FoodpandaMY
Philippines – WeChat ID: foodpanda
India – WeChat ID: FoodpandaIndia